When a dog bites a man that is not news, but when a man bites a dog that is news. – Charles Anderson Dana
18 December 2020
His Signature, Our Promise: Rose Agency and Filippo Berio launch a new image TV campaign
Rose, one of the leading agencies in marketing, public relations and content marketing, «Роуз», and Filippo Berio, premium Italian olive oil manufacture, launched a new image campaign on the Russian TV.
The campaign covers federal and regional TV channels and will last until the end of January 2021. In the new campaign, Filippo Berio brand is promoted through its history, values and the image of its founder, Filippo Berio. The digital campaign to promote the video on YouTube and other Internet platforms has also been launched.
Filippo Berio is the only brand of olive oil that contains the name of its founder: "One hundred and fifty years of perseverance, uncompromising quality and the path to perfection. It all started with one person – Filippo Berio. His signature. Our word."