24 May 2021
Ask a Question to the Brand Chef
Rose, one of the leading agencies in marketing, public relations, and content marketing, together with Filippo Berio, producer of premium Italian olive oil and the leader in olive oil sales in Russia, launched the project “Ask Filippo Berio’s Brand Chef a Question” in social networks.
Despite the growing popularity of olive oil in Russia, consumers have more questions than answers. From how to buy and use different types of oil to the most original recipes using olive oil.
Filippo Berio brand, an expert with more than 150 years of history, has opened a dialogue with its followers in social networks. And it got a really good point – the project caused great interest. In just a week, over 800 questions were received.
The best questions were chosen by Marco Iachetta, the brand ambassador of Filippo Berio and the chef of the restaurant "La Scarpetta". His video responses were posted on the Instagram account of Filippo Berio (https://www.instagram.com/filippoberio.russia/
“The project “Ask a Question to the Brand Chef’ is an excellent example of combining the best of both worlds, useful and interesting. Especially for fans of healthy food and, of course, fans of Italian cuisine. Due to its successful start, it is planned to be held regularly,” said Galina Savina, General Director of Rose Agency.