Credibility is like virginity.
Once you lose it, you can never get it back.
Public Relations, unlike most other communications disciplines, is a process of influencing others to retell your story…and in the process, provide a third-party endorsement that infuses your message with credibility.
While paid placement – i.e. advertising– guarantees that your message will be delivered in precisely the manner and form you dictate, public relations must compel the media and other stakeholders to deliver your message…because it is what their audiences want to read, watch or hear.
At Rose, we rely upon decades of market experience and credibility with all media channels to deliver invaluable exposure and imprint positive impressions of brands upon customers, consumers, employees, partners, legislators and other stakeholders. And we provide sober and timely explanations during those occasions when our clients’ businesses are under pressure or in crisis.
"It takes creativity and in-depth knowledge of life-style media to promote a luxury brand. It also takes a deep understanding of our brand essence. We are very pleased with the level of media coverage, quality of the events and increased awareness of the Panerai story in Russia. Moreover, the Rose team is a pleasure to work with."