We’re Compelling
Public Relations, unlike most other communications disciplines, is a process of influencing others to retell your story…and in the process, provide a third-party endorsement that infuses your message with credibility.
While paid placement – i.e. advertising– guarantees that your message will be delivered in precisely the manner and form you dictate, public relations must compel the media and other stakeholders to deliver your message…because it is what their audiences want to read, watch or hear.
At Rose, we rely upon decades of market experience and credibility with all media channels to deliver invaluable exposure and imprint positive impressions of brands upon customers, consumers, employees, partners, legislators and other stakeholders. And we provide sober and timely explanations during those occasions when our clients’ businesses are under pressure or in crisis.
PR
TAKES CENTER STAGE
We have referred to ourselves as professional storytellers for many years. Now, inspired by the impact of social media, it seems that every brand wants to be a story-teller. This just highlights the emergence of public relations from supporting role to featured player
THE POWER OF
FREE
When it comes to pricing products and services I have always held to the tenet that, whenever possible, it is preferable to give the customer something more for free, than to charge him less. I espouse this strategy because no matter how much companies try to justify it
IS ADVER-TISING DEAD?
Of course not. Advertising is the process of acquiring an opportunity in a public medium to persuade someone to watch/listen/read what you have to say about your company, brand or product. The choice of medium may evolve and change; the form and substance
NINE SOCIAL MEDIA MYTHS
Much has been written about the power of social media and how it is a game-changer for business-es. However, the speed at which social media has evolved has resulted in little proper training and much misunderstanding. Over the next several weeks I'll be
FACE
TO
FACE
Thanks to the proliferation of new media and online social engage-ment it has become easier and more cost effective to reach consumers. But, at the same time, it has become more difficult to connect with them. For all the new opportunities to communicate, it is actually becoming harder for brands to be seen and heard.
BEFORE
THE
IPO
Investor Relations should ideally begin years before a company registers to float its shares on a domestic or international stock exchange. Unfortunately, companies often make little to no investment in investor relations until just before or perhaps even after the IPO - sometimes ignoring shareholders, hiding from bankers
